From Anointing to Aesthetic: The Hidden Dangers of the “Christian Girl Aesthetic”

Jessy Diandra
Jul 3
3 min read

Let’s talk about it, sis.

Over the past few years, a certain type of Christian girl has been quietly — or not so quietly — taking over our feeds. Long flowy dresses, pastel pink Bibles, a latte with a Bible verse in the foam, clean beige aesthetics, minimalism with a Psalm in the caption… all wrapped in a cozy little package labeled: Christian Girl Aesthetic.

And baby, the internet is eating it up. On TikTok, hashtags like #ChristianGirl and #GodFirstLifestyle have racked up over 300 million views. That's not just influence — that’s cultural currency.

Controversial influencer B. Simone shook the timeline recently when she went public on Instagram about giving her life to Christ.

But here’s where I pause. Behind the filter, the lighting, the curated feeds and viral reels... is this aesthetic helping us draw closer to Christ ? or just helping us perform like we know Him? Because there’s a thin line between testifying and branding. And a lot of folks are walking it with high heels and a prayer journal.

Where it all started

The Christian Girl Aesthetic was born in the U.S., and she’s got layers. She’s the daughter of a few movements:

The trad wife comeback — a return to old-school femininity, housewife energy, pearls and Proverbs 31 vibes.
The rise of Christian lifestyle content after 2015, especially down South where Bible and beauty go hand-in-hand.
The clean girl aesthetic — think slick buns, glowy skin, and lives that look as quiet and tidy as a Pinterest board.

Source: moniqueesmithxo sur Tik Tok

At first, it was beautiful.It was real. Young women were trying to reflect their faith with grace, order, and beauty. Their lives became testimonies in motion. But then... came the monetization.

When Faith Becomes a Marketing Niche

We’re living in the attention economy. And wherever the eyes go, the money follows.

Brands like The Daily Grace Co. and Hosanna Revival saw the lane and drove a whole fleet through it. They’ve made millions selling Bibles, prayer journals, and faith-based merch that looks like it belongs in a Magnolia Home showroom.

Source: stunnabbyy sur Tik Tok

And don’t get me wrong — they’re doing good work.But there’s something we need to talk about:

A photogenic faith can become a performance, not a practice.

It’s giving, “I love Jesus,” but only if the lighting is soft and the mug says blessed.

What About French-speaking countries?

Since 2022, this trend has found its way into the Francophone world.We’re seeing:

“Morning routine” videos with coffee and Psalms
Reels of carefully filmed prayers in sunlit corners
Christian journaling content inspired by American influencers

Source: blessedandfaithful_ on Tik Tok

Hashtags like #chrétienne ("christian") and #dieuavanttout ("God above everything") are rising fast. And yes, some of these creators are Spirit-led and on fire for God. No question. But others might just be checking aesthetic boxes, not spiritual ones.

And now, we’re entering a new season:The monetization of faith in the Afrocaribbean and Francophone creator space.

And it’s brand new. Which means we have to talk about it with wisdom.

The Real Risks Behind the Aesthetic

Let’s break it down:

1. Spiritual Superficiality You can look like a Christian without ever letting Christ transform your heart. And when we start using reels to hide from real healing? That’s spiritual bypassing in disguise.

2. A Watered-Down Gospel

Let’s be honest: some content stays soft and “aesthetic” to avoid the hard truths of the Gospel: Repentance. Surrender. The Cross. Obedience. The Gospel is radical before it’s Instagrammable.

The Gospel doesn’t need a filter. It’s already power.

3. Pressure to Perform

When we confuse faith with feed goals, we start thinking God loves us more when our grid is cohesive. Some sisters find themselves creating for claps instead of communion.

4. Self-Exploitation

This one hits home. Some women are burning out spiritually because they’re trying to “produce for God” instead of walking with Him. That’s not ministry, sis. That’s hustle culture in a holy outfit.

My final word.

Let me be clear:The Christian Girl Aesthetic is not the enemy.

It’s a language. A tool. A creative lane that can glorify God. But only when it’s rooted in true intimacy.

We miss the mark and the point the moment it becomes a substitute for His presence.

So I want us to understand that as Christian content creators, we all have a responsibility:

Not to trade your secret place for engagement.
Not to create from a place of pressure, but from prayer.
Remember: it’s not your aesthetic that glorifies God. It’s your obedience, your humility, and your truth.